View of you in Vanuatu

With so many people perceiving Vanuatu as a boring holiday destination for the oldies, we had to do something to show them what it was really like. We decided to give people a little taste of the islands by fully immersing them in a Vanuatu holiday experience.

INSIGHT

These days, people want to research the hell out of everything they do before they buy anything, especially when they book a holiday. Heck, I even look up the menu of the pub before I go out for Friday lunch.

IDEA

To give people the opportunity to see exactly what their holiday in Vanuatu could look like.

EXECUTION

SHOP-FRONT WINDOW DISPLAYS

If there’s one thing Londoners do well, it’s shop front displays at Christmas time. So let’s use these settings to show off all the different types of holidays you can take in Vanuatu. With real life performers instead of mannequins wearing clothes and accessories you could take with you.

SPOTIFY PLAYLIST

We’ll create a playlist on Spotify that explores what a holiday in Vanuatu would sound like.

PRINT
A bespoke magazine cover that plays the sounds of Vanuatu when it’s opened.