MIgraIne madness
PANADOL EXTRA
INSIGHT
When a migraine hits, a normal situation can feel unbearable. Even your little angel of a child talking to you in the car, can seem like a right little shit.
IDEA
We exaggerated the feeling of a migraine through four different everyday situations that are just so painful to listen to. A bit like when you hear Two and Half Men start to play on T.V. or the thousandth time you hear Mariah Carrey’s All I want For Christmas play in December.
The Phone Call Script
SFX: The phone rings
Son: Hello?
Mum: Hello darling, how were your exams?
SFX: Shepards tone begins and starts to grow more and more intense.
Mum: Sonny son son, ohhh sonny boy! Let me ask you some questions. Hard, life, questions.
Study? Career? Goals? Any gossip I can spread? Pry, pry, pry, pry some more.
What about your love life? Is there a girl? Find a girl. When will you find a girl? Oh, how I want you to find a girl!
SFX: The Shepard’s tone continues to build, we hear a toaster pop.
Mum: And what about kids? Have you thought of any names yet?
SFX: The Shepards tone reaches its peak and a microwave bell dings.
V/O: When your migraine headache feels this tough, choose Panadol Extra. Fights five types of tough pain.
Mum: (Now in a completely normal tone) So, how were your exams?