William Hill

 

This was probably one of the most successful pieces of social content I’ve ever worked on. With a team full of obsessively sporty English lads, it felt like quite the win that this un-sporty gal could come up with the chosen creative route. Even more of a win was how well it did on social. Check out how it performed below.

 
 

RESULTS

  • It clocked up over 2 million views across social media

  • Scored a 10% engagement rate

  • Reached over 5 million people

  • It was Anthony Joshua’s most popular piece of branded content on Facebook EVER (competing with Beats, Under Armour, Sky Sports, Lucozade, and other big names).