The Challenge? To change people’s perceptions of Chang beer from being the VB to the Heineken of Thailand, while raising awareness for the product outside its home market. The concept was to capture the random yet intriguing energy of Bangkok without delving into full moon parties or ping pong shows (we’ll keep those ideas in the drawer). We assisted with the idea and script development as well as creating engaging social content to create an integrated campaign. 

My role: assisting with idea and script development / assisting in campaign roll-out / copywriting– social assets.