THE BRIEF

Portray that Fiji is a travel destination that involves so much more than just laying around on the beach. We want people to know about all the different things they can do when they visit, all wrapped up in our unbeatable Fijian hospitality.

INSIGHT

Married at First Sight has over one million viewers across Australia and when it was on air, it was talked about – especially by me.

In the show, they “marry” two complete strangers and follow their journey to either love or heartbreak. Deb starred in the latest season and had her heart set on a Polynesian man. After a failed “marriage” with a not so exotic, Aussie fella named Jon, she left the show continuing her search for a Polynesian man to fall in love with.

We saw this as an opportunity for one of our clients in the tourism sector, Fiji Airways.

IDEA

We fly Deb to Fiji to find the Polynesian man of her dreams.

EXECUTION

In a short mini web series, Fiji Airways would fly Deb to Fiji, and take her to different Fijian islands to meet the local bachelors. In each place, she’d choose one man to date. Her dates can show off the diverse range of activities Fiji has to offer and portray the welcoming culture of the Fijian people. 

MY ROLE

Idea generation / idea development / copywriting– write-up